Unless you are already very famous then people will just tend to stay at home, even if you get excellent press in the local paper. Get some DL sized exhibition invitation cards professionally printed; enough to cover your invitation list, plus some extras to give out in the immediate lead up to the exhibition. Full colour glossy invitation cards can be very expensive to produce unless you know who to source them from, but here is my tip:. There are businesses out there that specialise in creating exhibition invitation cards for galleries.
Go to your local art gallery and ask them who they get theirs designed and printed by. Quite often they will have already sourced a good cheap supplier who does batch runs for all the galleries in the area every month. Because they batch the print run up, it keeps the costs low. This does mean however that you will have to do some forward planning to make sure you meet the printers batch run deadline.
If you are having a relatively small exhibition, your local copy shop may be able to just print up some colour invitations on card. The unit cost of these invitations will be higher, and the result not quite as nice as an offset print job, but you may be able to get them quicker and for a lower total cost. Go through your list of potential exhibition invitees and figure out how you are going to contact each person — options could be:.
The key is to target your approach. Different people require different approaches. If you do this well then people will feel quite honoured that you remembered them enough to invite them to your exhibition. Handing over an invite and just expecting they will turn up is not enough. Get a commitment if you can, and note it on your contact list for special reminder and follow-up if required. Personalise it if you can. If your list is so large that it will be hard to personally email each person one by one, then consider using an email list management system such as Aweber or Continous Contact.
These systems allow you to send out mass emails, but personalised with the invitees name so that it looks as if you sent it yourself. If you are advertising your exhibition in your local newspaper then time the advertisement to start a couple of weeks before the exhibition, and immediately before the weekend of the exhibtion. This way people the people you invited will be constantly reminded.
Paid advertising can be expensive, but a run of three well designed adverts, well placed, 2 weeks out, 1 week out, and a couple of days before can boost attendance both from your invitation list and others who come along out of interest. A nice big story written actually written by a journalist can boost attendance substantially if it hits the news stands right around the time of your show. Somehow it confers a kind of importance on the event and more desirable to attend.
It makes you just a little bit famous. People like to be around famous people. The amount of time you should allow when sending your press release varies with the kind of publication you are targetting:. One area which some artists overlook in their art exhibition promotions is the newspaper gossip pages; where someone writes about all the goings on in the local town, usually in a whitty and jovial manner.
People love reading these, and seem to think that in order to get in the gossip pages you are probably already important and a little bit famous. Strike up a good relationship with your gossip columnist by supplying good copy with plenty of angle. If you do all of the above well, then you can rest assured that people will turn up to your exhibition opening night.
Oh and one last tip…try to avoid setting the opening night of your exhibition on a night when something else important is happening in town.
Money saving tip! Full colour glossy invitation cards can be very expensive to produce unless you know who to source them from, but here is my tip: There are businesses out there that specialise in creating exhibition invitation cards for galleries.By Sara in How To. July 19, 0 comments. Whether you are organising an independent show, working with a commercial gallery, or participating in a group exhibition, there are always important things you should do to let the public and your network know about it.
Here are a few things to think about:. When working with a gallery on a curated show, often the main part of the marketing will be done by the gallery, leaving you to focus on the production and delivery of your work. Here are a few small things you can do that may make the difference, and your gallery will also appreciate the extended network:. Your email address will not be published. Save my name, email, and website in this browser for the next time I comment.
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Popular Posts. Recent Comments. Just for Artists.S o you have an exhibition coming up? Not so great. The amount of effort that you need to invest in self-promotion depends significantly on where you are exhibiting. And just in case, you are not sure where to begin, here is a 7-step guide to promoting your art exhibition and making sure your art gains the recognition it deserves.
The first and foremost thing to do before you begin promoting is to recognize the ideas or details that will make your exhibition stand out.
This is relevant both on a personal level — what is unusual about this for you? Is it your first exhibition in New York? Does the work represent a new departure? Is it an annual event? These details can help your show stand out. Consider these criteria as your selling point. These ideas will be the ones you make use of during your promotional campaign while this process will also help you narrow down your target audience and reach out to more like-minded people that will appreciate your art style.
Press releases, artist statementscatalogs, posters, exhibition cards, invitations — all of these can be extremely useful before, during, and after the exhibition.
You can place these places to advertise the event as well as your art before the exhibition. During the exhibition, you can have them near your work, at the reception desk, and so on, for those who are interested in your work and would like to know more.
Once the exhibition has run its course, these can be useful for maintaining records and highlighting your past experience. At Agora, we make sure that every artist is provided with a carefully drafted press release and that their artist statement is exhibited along with their works in order to provide a good contextual background to the gallery guests. We also make use of press releases for online promotion as well as in the exhibition catalogues.
Inform journalists and media professionals about your exhibition. Think outside the box and try to come up with connections to specific groups or individuals who would be likely to be especially interested in your exhibition.
Do not forget to take help of friends and family to spread the message and reach out to potential buyers. Explain the appeal in local terms and they will be more likely to let you put up a poster or leave some exhibition cards.Inspirations which is related with Art Exhibition Invitation Wording Sample is our mission we wish to show to you and also people out there that need different references.
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Promote Your Exhibition In 7 Steps
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For copyright infringement materials and removal request, please go to contact us page. Have something to tell us about the gallery?Congratulations on your upcoming art exhibition! You have done all that is needed for a gallery show opening - created a series of paintingsselected the venue, photographed and priced your artwork, and all the preparations discussed here: How to Plan an Art Show.
This takes careful planning, as the people there will affect the outcome — how many artworks you sell, and how many new patrons and supporters you receive. Listed here are some groups of people to consider for your invitation list. The common tendency may be to invite everyone you know. But, before doing this, find out from the gallery owner the maximum number of people allowed in the building.
Not everyone who are sent invites end up attending, so plan your list well above that number.
There may be places not listed here to find art collectors in your area, depending on where you live. Think about the people who often purchase art. They generally have lots of wall space large homeswell off financially, and are well educated.
Thank-you for your comment! Now it is time to decide on who you are going to invite. Interior decorators and designers These people are hired to decorate and design homes. They may be looking for paintings and sculpture to bring a certain feel to spaces designed. Interior decorators are often strong supporters of local artists, and often commission artwork for homes. Invite any of these in your area and on your list. Work at building relationships with interior decorators, as having a few of these as collectors will ensure are always busy.
Local business owners Business owners may want art to decorate their businesses and office spaces. Send invitations to all businesses in your area, even if you do not think they will actually become an art collector. Even if they do not buy, they may talk about the show with their employees and customers.
Restaurant and coffee shop owners Restaurants and coffee shops often have art displayed on their walls. Invite owners and managers of these places to your art show. Your regular art collectors Send invites to all people who have purchased from you in the past. Email them or send an invitation through the mail. These are your supporters and followers, so they are likely to continue collecting your artworks. Newsletter subscribers If you have a newsletter to keep art collectors, and supporters updated, send an invite out to all of these.
Also state that your paintings are available for sale. They may do an article or segment on you, which will bring your artwork extra publicity. Also, arrange for interviews with the media before the exhibition to build public anticipation of the event. Friends and Family These people are closest to you, and may even help you to organize the event. Invite all the people you know including teachers, co-workers including your bossneighbors, and whoever else you think is worth inviting.
Celebrities and Famous People Most people will not have personal contact with a celebrity, but if you do, certainly send them an invite.
Just having them there may bring media attention to your exhibition. They may even do a shout-out at Twitter or Facebook about your artwork. Such a shout-out by a celebrity can bring overnight success for any artist.
Promote your Art Exhibition Online Promote your new art show at your artist website, art blog, and social networks, such as Facebook and Twitter.Robert Mapplethorpe knew this. Pastel on sanded Canson, 9. Used with permission. His invitation was a work of art in itself because, he believed, an exhibition doesn't begin when you go to the opening, but when you receive the invitation. The moment people hear about the show, they start judging. Will it be any good?
Who else will show up? Is it worth my time? Is there something better I could do that night? Here are 7 ways to use your invitation to wow guests and set the tone for your exhibition. The simple act of putting a stamp on an envelope and dropping it into a mailbox automatically increases the prestige of your exhibition.
Your invitation will be extra special if you can make each invitation by hand: hand-printed, painted, or collaged. Oil on canvas panel, 6 x 8 inches. This should be obvious, but take a clue from Mapplethorpe and hyper-focus the invitation on the art. He embossed a reproduced image from his show and reinforced the Polaroid theme in the invitation.
Consider making an invitation that is a creative preview of the work people will see when they attend. Two of my favorite envelope resources are Envelopes.
Swanky envelopes and hand embellishments will eliminate all possibility of that, and you can expand on this desire to stand out. You can mail in square or clear envelopes, mailing tubes, and almost anything else you can dream up.
Write a personal note by hand on the invitation and address the envelope by hand. Anything with your handwriting will get more attention. If the envelope or invitation is a dark color, I recommend the Uni-ball Signo broad white gel pen. As I mentioned above, an email invitation will never have the gravitas as one delivered in real mail. If you want people to act, send a personal message to a single person. Peter, Love-A-Fair. Watercolor on paper, 15 x 30 inches.
This post was originally published on April 26, It has been updated with the original comments left intact.Whenever you are holding an exhibition, it is essential to let people know about it.
The invitation to attend the exhibition letter is the best way to invite people relating to the same industry. This letter acts as a personal request to others and is an affectionate way to enhance your contacts and business. One should keep in mind that all the essential information regarding the exhibition should be provide, including the date, timings, and venue of the event. One should be very attentive while writing this invitation to attend an exhibition letter. There should be no space for grammatical or spelling errors.
The invitation to attend an exhibition letter should not be handwritten. These letters should be in a humble tone and should show gratitude. The letter should be clear and concise, and there should be no space for misunderstanding.
Sample Invitation to attend an Exhibition Letter
It is an honor for us to have a privilege to invite you to Home Style and Decor Exhibition. The venue for the exhibition is the Expo house. The show will be held on September 15 to20, The timings for the show are from in the morning till in the evening. This exhibition will surely benefit the visitors who want a unique style and decor of their home. The timings for the exhibition are from in the morning till in the evening.
All the information about the event should be relevant and clear. The letter should be in simple style and tone. The letter should have no place for misunderstandings.